about
Designed by a psychotherapist, our products are an intentional toolbox to support your mental health in the moment.
Rely on the Swess to make your mental load more manageable with thoughtfully designed products like Set, silicone earbud holders, and Swess, first-of-its-kind adjustable clothing.
The Founder
Eda Schottenstein is a psychotherapist, certified ADHD coach, and the founder and CEO of The Swess, a lifestyle clothing brand designed for clarity, movement, and confidence. She’s also the co-host of the top-rated podcast From the Inside Out, where deep, honest conversations drive personal transformation.
Through her platform Multi-Role Woman, Eda explores the intersection of lifestyle and mental health—bringing raw insight, intention, and empowerment to women navigating many roles. She’s also a proud wife and mother of four, living the very balance she helps others pursue.
The Team
Rob Zangardi and Mariel Haenn are stylists and consultants responsible for creating the iconic styles of renowned talents Jennifer Lopez, Gwen Stefani, Camila Cabello, Hailee Steinfeld, Cara Delevingne, Rachel McAdams, Lily Collins and many more.
Rob and Mariel see creating a look as one aspect of the larger goal: creating a brand. In addition to inventing and reinventing A-list stars, they are the creative directors and they have served as brand ambassadors for many global brands. As costume designers, they have worked with L’Oreal, Pepsi, CoverGirl and MAC, as well as international stage tours for Rihanna, Gwen Stefani, and Jennifer Lopez, including her 2020 Super Bowl Halftime Performance.
Rob and Mariel each reside in Los Angeles.
Lauren Jimeson
Meet the Team of The Swess! All week long we’re introducing you to the women behind the brand.
Lauren Jimeson, @laurenjimeson, is a social media and talent marketing expert, publicist, and certified personal trainer. As a freelance writer and social media consultant, her work has been featured in national media. She’s become an expert at balancing clients calls in her mobile office (car) while driving her kids around to their various after-school activities.
Shaina
Meet the Team of The Swess! All week long we’re introducing you to the women behind the brand.
Let us introduce you to Shaina! Shaina is a powerhouse CPA and dedicated mom of five. With a sharp eye for detail and a command of complex numbers, she oversees the financial operations of several companies with precision and care. Her ability to balance spreadsheets and bedtime stories is nothing short of inspiring. Whether managing budgets or family meals, Shaina does it all with grace, grit, and good humor.
Simcha couture
Meet Simcha @simchacoutureWe’re so lucky to have Simcha on our team. With over 15 years of experience in custom bridal and eveningwear, she brings a refined eye and years of hands-on experience to everything we create. At Swess, Simcha leads product development, translating raw ideas into fully realized garments through design strategy, tech packs, and sampling.
Her passion for craftsmanship, dedication to quality, and deep understanding of fit make her an essential part of bringing each piece to life. (Also: she can spot a crooked seam from across the room—and fix it before you blink.)